Alpo Rock Your Block Party 


Increase momentum of socially relevant media conversations by aligning with and celebrating the advocacy of a brand loyalist and social influencer. 


Execution: 1 day

Markets: 1

Impressions: 1.25MM

Samples: 325

Defining Moments

Over 300 people attended to show their appreciation for Alpo’s biggest fan. Over 1 million media impressions were generated as a result of the one-day event.