Coverage from the 2017 Beggin' Pet Parade.



Drive brand awareness and equity for the Beggin’ Strips brand by creating content for consumers to interact with at the Beggin' Pet Parade and online. 

The event features: a parade through historic Soulard in the heart of St. Louis' Mardi Gras festivities, celebrity appearances and nationally known live music acts.


Defining Moments

Thousands of product samples were distributed to consumers and more than 46MM impressions were generated through consumer attendance and P.R. support. The Soulard parade received national media coverage since 2013.

Annual Results

Attendance:  80,000

Dogs:              2,000

Markets:         National

Impressions: 46MM

Samples:       8,000