Coverage from the 2017 Beggin' Pet Parade.
ANNUAL BEGGIN' PET PARADE
Objective
Drive brand awareness and equity for the Beggin’ Strips brand by creating content for consumers to interact with at the Beggin' Pet Parade and online.
The event features: a parade through historic Soulard in the heart of St. Louis' Mardi Gras festivities, celebrity appearances and nationally known live music acts.
Defining Moments
Thousands of product samples were distributed to consumers and more than 46MM impressions were generated through consumer attendance and P.R. support. The Soulard parade received national media coverage since 2013.
Annual Results
Attendance: 80,000
Dogs: 2,000
Markets: National
Impressions: 46MM
Samples: 8,000
