ANNUAL BEGGIN' PET PARADE
Drive brand awareness and equity for the Beggin’ Strips brand by creating content for consumers to interact with at the Beggin' Pet Parade and online.
The event features: a parade through historic Soulard in the heart of St. Louis' Mardi Gras festivities, celebrity appearances and nationally known live music acts.
Thousands of product samples were distributed to consumers and more than 46MM impressions were generated through consumer attendance and P.R. support. The Soulard parade received national media coverage since 2013.