Free Ways to Boost Social Media Engagement


Free Ways to Boost Social Media Engagement

While the social media town crier endlessly wails “Social Media Is Pay to Play!” a budget conscious social media manager can make sure to fully utilize free engagement boosters before throwing down cash into the digital machine.

Boosting organic reach and engagement takes a serious investment of your time, but can be budget friendly for those brands and clients who aren’t yet ready to fork up serious cash to the social media ad universe.

Go Live! 

Live video rakes in the views. Broadcast high-impact content to your audience to garner attention from the newsfeed scrollers among us. Post relevant Q&A streams, exclusive and entertaining behind the scenes, or product demos and how-tos. Be creative and think about what your audience would most likely stop scrolling to engage with.

Facebook Live doesn’t just garner views- it also boosts engagement. Live videos receive 10 times more comments than regular videos on Facebook, according to the platform’s newsroom.

Remember, Facebook Live means you can: 

  1. Respond to what users are commenting in real time!

  2. Repurpose the content by publishing the video to live on your page once the broadcast is over.

Photos and Graphics 

Followers are more likely to engage when they can connect relationally with your post.

Even if you’re not a graphic designer, there are plenty of free resources that help making visuals easy for the average Joe. Our favorites include Canva and


While this will cost your brand a small amount in prizes and shipping, it also guarantees to spark interest. People love the chance to win- and this gives your brand the opportunity to show off the goods or services you do best.

Curate and Repurpose- it's ok! 

The truth is, regardless how awesome your social media presence is, not all of your followers actually follow everything you post. Shocking, I know. Create evergreen content that can thrill, entertain, and educate your audience time and again.

Don’t be afraid to curate, either. Collaborating with sources and brands that impact your audience is a great place to start some cross-promotion. Be social with other brands and influencers on social media. Share their content if it’s of value to your audience and keep that relationship growing between potential content partners.


Springtime Weekend Activities at Purina Farms


Springtime Weekend Activities at Purina Farms

Spring has officially sprung, friends! If you live in or around St. Louis, we know you’re waiting for the weather to catch up with reality, but in the meantime Kicking Cow presents a season full of fun weekend wonderment at Purina Farms.

Pooches Playdate (March 25-26)

After the January Pooches Playdate brought in over 1,000 humans and 758 dogs, we were looking forward to the Spring version of this event.

With twenty stations for humans and their pooches to enjoy, the recent Pooches Playdate was a busy day for all. The Kicking Cow team attended the event to facilitate the many moving pieces of the day and to help ensure every activity moves smoothly.

Kicking Cow set-up and ran several of the activity centers during Pooches Playdate. We distributed specialized dog tags to attendees and worked together with volunteers to ensure all humans and pups were having a ball. We gave out 200 dog tags over the course of two days, with around 500 attendees.

April Fun to Come

Egg hunt (April 8th)

Children and furry friends alike will enjoy the Purina Farms Egg Hunts. There will be two separate egg hunt events, one for children and one for pets to participate in. Kicking Cow has organized a self-service photo booth for attendees to take away a physical memento of their memories of the happy day.

Springtime Village (March 29 - April 15)

Until April 15, Springtime Village at Purina Farms will be open every Wednesday through Sunday. On Saturday’s, Gateway Pet Guardians will bring adoptable pets for attendees to get to know and bring into loving homes! There are many family friendly activities to enjoy at Springtime Village- make sure to capture the fun at the photo kiosk organized by Kicking Cow!


Celebrating St. Patrick's Day with the President


Celebrating St. Patrick's Day with the President

We’re celebrating St. Patrick’s Day 2017 with the Herd’s favorite Irishman, the one and only Mike O’Leary, founder and president of Kicking Cow.

Mike opened the barn doors 17 years ago, initially working with two pillar clients: Nestle Purina and Hallmark. The barn has grown tremendously since those days, but we still remember to enjoy the interests of our fearless leader.

As the name O’Leary suggests, Mike comes from a strong stock of Irishmen. This is seen just as equally through his spirited St. Patrick’s Day celebrations as it is through Kicking Cow’s competitive work ethic.

A few quick words with Mr. President (of the Herd) himself:

What is your favorite St. Patrick’s Day tradition?

Mike: Not sure if it is an official tradition or not, but my Dad used to get several dozen green carnations and present them to the all the ladies he encountered that day- the ladies at his office, out at the pubs and of course he always had a very nice bouquet of them for Mom.  

I just love seeing a lady smile when she gets one. You always get a smile when you hand a lady a green carnation on St. Patty’s Day and every once in a while a kiss on the cheek if you have the luck of the Irish.

Speaking of tradition, why did you choose historic Laclede’s Landing as home to the Barn?

Mike: I wanted to be in the city as my family has a business that has been located at 1909 Cole St. since 1873, so it just made sense to me.  I love the city of St. Louis and I love downtown St. Louis. From Washington Ave. to Soulard to Lafayette Square to Forest Park to Dogtown to Laclede’s Landing- there is so much rich and colorful history this city has to offer. Now I can’t think of any other place I would want our offices to be located. We are as much a part of the Landing as the Landing is a part of St. Louis.

What are you most proud of as the owner of Kicking Cow?

Mike: I am proud of all the Herd members who have passed through the Barn and then went on to bigger and better things both professionally and personally.  I have a deep debt of gratitude for the time they gifted our Herd as they each left their own personal stamp- or should I say brand-  on the Cow. 

What is our favorite part of the company culture you’ve created at Kicking Cow?

Mike: You give me way too much credit thinking that I created a company culture here. The Herd, past and present, created the culture. I merely try to provide my team with the tools and freedom to take the Cow where they want it to go.  Sometimes it’s worked, other times not so much. In the end I think the one line to describe our culture would be “we work hard and we play hard!”

What habits make you a successful leader of both the agency and your employees?

Mike: I’ll let you know when I become a successful leader…

What lessons have you learned as Shepherd of the Herd over the last 17 years?

 Mike: Oh, where to start! I learned quite a bit over the years; however, putting those learnings into action are not as easy as one might think. I guess the main lesson I learned is to afford all of your mistakes. If you can do that and still have some money left in the bank at the end of the year- well, I guess some folks would call that being successful.