Kicking Cow Named Top Non-Advertising Agency 2019

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Kicking Cow Named Top Non-Advertising Agency 2019

COMPANY KICKS OFF NEW YEAR WITH PRESTIGIOUS AWARD

ST. LOUIS – Kicking Cow Promotions is honored to be included in Chief Marketer’s 2019 CM200, an exclusive list of the Top 200 non-advertising agencies serving the U.S.

Kicking Cow Promotions is a 2019 Chief Marketer 200 winning agency.

Kicking Cow Promotions is a 2019 Chief Marketer 200 winning agency.

The St. Louis-based agency joins this comprehensive list of the best engagement and activation agencies across 11 categories and specialties, spotlighting the fastest-growing channels of modern marketing. Kicking Cow was specifically recognized in the category of B2C Promotion Marketing for key activations, promotions, and tours executed in 2018.

“I am proud of our hard work and we are honored to be included among the best in the industry,” Kicking Cow President Mike O’Leary said. “In 2019, we celebrate 20 years in business, so this is an especially auspicious and motivating way to begin the year."

Chief Marketer calls Kicking Cow a “nimble indie” and “an experience maker and consumer marketing innovator.”

The Chief Marketer 200 is the world’s only editorial list of best-in-class non-advertising agencies. Kicking Cow adds this title to a list of distinguished awards, including a 4-time appearance in Event Marketer’s “It List” of the top 100 event agencies as well as Chief Marketer’s 2017 PROMO Top Shops, a listing of the Top 100 U.S. promotional marketing agencies.

“Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to engage the right partners to help them craft meaningful—and measurable—campaigns and strategies.”

Chief Marketer editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.

The 200 agencies selected for this year’s inaugural program have been deemed thought leaders in their craft and representative of the best of the marketing industry.

ABOUT CHIEF MARKETER

Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content cover it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs. Learn more at chiefmarketer.com.

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How to activate a successful brand takeover

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How to activate a successful brand takeover

Kicking Cow joined with Purina to use this critical marketing tool to build an interactive brand takeover of the Chewy.com HQ. Instead of stepping into the office for an average day of tasks, we brought Chewy employees on a journey. The innovation event was dubbed Purina Passport to Training, Tips, and Travel.

 Here are some key takeaways that have helped us successfully implement brand takeovers

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Free Ways to Boost Social Media Engagement

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Free Ways to Boost Social Media Engagement

While the social media town crier endlessly wails “Social Media Is Pay to Play!” a budget conscious social media manager can make sure to fully utilize free engagement boosters before throwing down cash into the digital machine.

Boosting organic reach and engagement takes a serious investment of your time, but can be budget friendly for those brands and clients who aren’t yet ready to fork up serious cash to the social media ad universe.

Go Live! 

Live video rakes in the views. Broadcast high-impact content to your audience to garner attention from the newsfeed scrollers among us. Post relevant Q&A streams, exclusive and entertaining behind the scenes, or product demos and how-tos. Be creative and think about what your audience would most likely stop scrolling to engage with.

Facebook Live doesn’t just garner views- it also boosts engagement. Live videos receive 10 times more comments than regular videos on Facebook, according to the platform’s newsroom.

Remember, Facebook Live means you can: 

  1. Respond to what users are commenting in real time!

  2. Repurpose the content by publishing the video to live on your page once the broadcast is over.

Photos and Graphics 

Followers are more likely to engage when they can connect relationally with your post.

Even if you’re not a graphic designer, there are plenty of free resources that help making visuals easy for the average Joe. Our favorites include Canva and Infogr.am.

Giveaways

While this will cost your brand a small amount in prizes and shipping, it also guarantees to spark interest. People love the chance to win- and this gives your brand the opportunity to show off the goods or services you do best.

Curate and Repurpose- it's ok! 

The truth is, regardless how awesome your social media presence is, not all of your followers actually follow everything you post. Shocking, I know. Create evergreen content that can thrill, entertain, and educate your audience time and again.

Don’t be afraid to curate, either. Collaborating with sources and brands that impact your audience is a great place to start some cross-promotion. Be social with other brands and influencers on social media. Share their content if it’s of value to your audience and keep that relationship growing between potential content partners.

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