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Purina Incredible Dog Team — Nestlé Purina PetCare Company
Objective
Utilize multi-branded entertainment property to improve brand awareness and overall Purina brand equity.
Results
| Execution: | 12 Months |
| Markets: | 45 |
| Impressions: | 150 MM |
Defining Moments
The Purina Incredible Dog Team is a high-flyin’ branded canine Frisbee exhibition that travels to fairs and festivals across the country. Kicking Cow Promotions' logistical efficiency enabled the program to double the number of appearances with no budgetary increase to the brand. The program has been extended for the seventh straight year.