Keepsake Ornament Club — Hallmark Cards Inc.

Objective

Create events showcasing a holiday wonderland where collectors can create meaningful holiday traditions with the help of Hallmark Keepsake Ornaments.

Results

Execution:	4 Months
Markets:	6
Attendance:	4,874
Sales:	Up 10% from Previous Year's Events

Defining Moments

In an effort to bring more Christmas spirit to the events, Kicking Cow Promotions created a small-town holiday scene based on a beloved ornament line. The small-town set brought nine Keepsake Ornaments to life. Collectors loved the theme and stopped for photos in front of each life-sized ornament. This “seen it all” crowd was truly wowed by their event experience. Post-event feedback helped validate the successfulness of the program.