Meow Mix Mobile — Ralston Purina Company

Objective

Integrate a well-known advertising jingle into experiential marketing — driving brand awareness and purchase intent for the leading dry cat food brand.

Results

Execution:	10 Months
Markets:	80
Attendance:	89 MM
Samples Distributed:	25,000

Defining Moments

The Meow Mix Mobile Jingle Contest was a multi-year program seen by millions of consumers throughout the United States. The vehicles and supporting contests provided meaningful experiences building brand awareness and driving purchase intent.