Get Caught With 3-A-Day — Midwest Dairy Association

Objective

Provide an incentive for consumers to purchase a variety of dairy products through a creative promotion.

Results

Execution:	200 Stores
Markets:	5
Impressions:	20,000
Prizes Awarded:	215 ($28,500 in cash prizes)

Defining Moments

The Get Caught With 3-A-Day promotion awarded consumers who purchased milk, cheese and yogurt in the same shopping trip with a prize. Specially trained, 2-person guerilla street teams distributed more than 200 prizes in three weeks, in multiple markets during the busiest holiday shopping period.