Purina ONE Natural Blends Fitness Promotion — Nestlé Purina
PetCare Company

Objective

Create a targeted, cost-efficient regional sampling program driving trial and repeat purchase intent.

Results

Execution:	1 Month
Markets:	2
Samples Distributed:	16,000

Defining Moments

Kicking Cow Promotions proposed a health club sampling program that could utilize pre-existing displays to capitalize on the implied endorsement of the fitness facility.

The program was slated to run for one month with the support of 40 participating clubs. Kicking Cow Promotions exceeded the sample distribution goal and generated more buzz because the clubs really acted as brand ambassadors.