Cat Chow Way Of Life Experience
The Purina Cat Chow Way of Life Tour was a complete mega-brand experiential effort and success. A new routing strategy helped to improve venue attendance by over 200% while delivering more than 100,000 samples to highly-targeted cat owners.
Engage consumers through an interactive experience positioning the brand as the total cat wellness expert. Help drive new product trial through sampling.
Execution: 6 months
# Markets: 10