Hallmark Daddy of All Dance-offs

Defining Moments

This Effie Award winning program drove an 80% increase in ROI for P.R./Event tactics between 2007 and 2008 and the winners were televised of the CBS Early Morning Show.


Create an event marketing program as an extension of the national advertising campaign generating awareness and purchase intent for Hallmark Cards With Sound.



            Execution:     1 Month

            Markets:         3

            Impressions: 81.1MM

            Premiums:     29,750