Hallmark PErfect Start Sweepstakes


Create a Perfect Start microsite and sweepstakes capturing names of consumers getting married.


            Execution:     3 Months

            Impressions: 6MM+

            Page Views:  1MM

            Opt-in Rate:   14% (historically 6 to 12%)


Defining Moments

Consumers entered to win $5,000 while interacting with Hallmark’s new wedding product line. The entry page had the third highest weekly traffic on Hallmark.com behind Birthday and Christmas. The entry form had a 70% completion rate.