Hallmark User Generated Content Campaign


Create a consumer generated movement of engagement and relevancy for Hallmark Cards. 


            Execution:     24 Months

            Impressions: 16MM

            Cards Sold:   150% more than average 

Defining Moments

Turnkey contests were developed allowing Hallmark to become involved with consumers and retailers on an intimate level. The cards created sold at a rate of 150% greater than other comparable product lines.