Teenage Mutant Ninja Turtles 25th Anniversary Tour
Objective
Create a mobile tour highlighting the history of the TMNT 25-year span. Build a mobile museum to host media tours, character appearances and interactive demonstrations.
Results
Execution: 5 months
Markets: 13
Impressions: 708MM
Samples: 40,000
"Mike and his team executed our TMNT 25th anniversary celebration mobile tour with over 50 stops which generated over 1 billion impressions within budget. His creativity and solution oriented approach along with his personality which motivates all who he comes in contact with, delivered results beyond shell-ebration expectations. I would highly recommend Mike and his team." - Shin Ueno, 4Kids Entertainment
Defining Moments
The program kicked off at the Tribecca Film Festival with the lighting of the Empire State Building in TMNT green. The crew blogged after each tour stop and held ninja casting calls for a spot in the 2011 movie.