TORANI CUSTOM SAMPLING TOUR
True To Life Flavor
Generate awareness and trial for Torani product sell-through in high priority markets. Activate social media platform to increase conversation and followers.
Execution: 14 Weeks
Impressions: 2.57 MM
The program exhibit captured consumers attention, getting them into the footprint. We handed out samples and sold hot and cold beverages and prepackaged products generating $23,700 in sales. The program delivered a 5% conversion rate from engagement to sales and the social media activation doubled the number of followers.