Implement one-on-one demonstrations with coffee shop owners and their consumers to create relevancy for the brand and convert non-users into advocates and users.


Execution:     3 Months

Markets:         7

Impressions: 2.5MM

Samples:       5,060


Defining Moments

Visited 506 cafes in 7 markets over a 3-month period. Conversion rate of cafes to Torani products increased ROI to a level that paid for the tour. Program exceeded all client’s expectations and they’re repeating the program for the third year in a row.