Objective:

Generate retail excitement and trial for ALPO brand dog food.

Defining Moments:

ALPO received incremental merchandising displays in top retail chains leading to noticeable sales spikes in each market. The ALPO hot air balloon has been seen by millions of consumers, gaining invaluable visibility for the brand.

The ALPO Airlift Crew delivered high brand visibility and drove a significant increase in adoptions at animal shelters across the country.

            Results

            Execution:     8 Months

            Vehicles:       2

            Crew:              4

            Markets:         20

            Impressions: 16,000,000

            Samples:       46,000

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