Beyond Corgi Beach Day
July - October 201
Objective
Sponsor a pet-centric event to create brand awareness and create engaging shareable brand content. Partner with IG influencers and advocates attending event to create visually branded content to their audiences to promote product consideration.
Defining Moments
Through well-place influencer campaigns, each Corgi Beach Day garnered greater public interest.
Spring 2015- 7200 RSVPs
Summer 2015- 8300 RSVPs
Fall 2015- 11,100 RSVPs
Key Results
OCTOBER
SoCal Corgi Beach Day Followers: 2k+ growth
Page reach during event activation: 95,000
Organic reach: 87% of audience
Engagement: 34,80
JULY
Consumer Items Distributed
Product Samples: 2k distributed to consumers
Coupon Distribution: 1k Beyond product guides & Coupons
Event Impressions: 5,866,722
New followers : 2k+ growth