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Kicking Cow built its legacy bringing together brands and consumers to create moments of a lifetime. While Kicking Cow is still working with our partners during these uncharted times, we are indebted to the efforts of the doctors, nurses, first responders, public servants, public health experts and everyday frontline heroes who have joined together to fight this battle. We’re directing our talented resources and extensive logistical knowledge to the forefront of our business to meet the challenge of a lifetime that is COVID-19. Our nimble approach and solution-based philosophy is what drives our spirited team to rise to the occasion.
Kicking Cow joined with Purina to use this critical marketing tool to build an interactive brand takeover of the Chewy.com HQ. Instead of stepping into the office for an average day of tasks, we brought Chewy employees on a journey. The innovation event was dubbed Purina Passport to Training, Tips, and Travel.
Here are some key takeaways that have helped us successfully implement brand takeovers
The thrill of being a member of a winning sponsorship team during the Olympic Games cannot be rivaled. Most bucket lists include being part of the Olympics process, but few people realize the magnitude of the logistical plans necessary for success. To set the bar even higher, imagine being responsible for the entire medalist bouquet process including the preparation and delivery of flowers to 25 venues daily across the state, in sub-freezing temperatures, after the 9/11 crisis.