TIDY CATS NO MORE P.U.

Objective

Surprise and delight unsuspecting consumers leveraging compelling social media content to drive excitement and extendable content.

            Results

            Execution:     49 Days

            Markets:         7

            Impressions: 5MM

            Samples:       10,900

Defining Moments

Team monitored social media and news outlets to leverage hilarious tragedies. The P.U. Patrol would surprise and delight consumers by taking the stink out of their situation.